Sheldon is a graduate of USC School of Cinematic Arts and works in commercials, features and documentaries. Born in Baltimore, Sheldon’s previous work includes feature doc for ESPN the Baltimore Boys about the undefeated Dunbar high school basketball team and feature film LUV featuring rapper Common – nominated for the Grand Jury Prize at Sundance. His commercial work is socially conscious and moving – focussing on themes featuring racial minorities and women. Commercials include the ‘Born to Roll’ campaign for Ford and significant spots for Beats by Dre & Honda.