Humanising Hidden Tech

Due to marketing budgets being slashed during the Covid-19 pandemic, we made a decisive pivot in order to target our offering.

Third Channel & humanising hidden tech

I am managing director of film-first creative studio Third Channel. Due to marketing budgets being slashed during the Covid-19 pandemic, we are still feeling the impact in 2021. As a company we recently made a decisive pivot in order to target our offering and make more direct and effective sales. We based the pivot on the area of the business that we have the most genuine experience and success in – making hidden technology more human – and therefore enabling audiences to see how powerful tech resources enhance their lives.

Third Channel is a full-suite creative services agency. Comprising a tight, nimble core team of strategists, creatives and producers, we aim to help companies achieve their business goals by providing the assets they need to win their audiences, while maximising budgets and timelines.  As a company and as individuals we are all fascinated in technology. We have produced many projects both embracing new technology in the way we make films (eg. VR) and, helping big tech companies tell their stories in a more relatable way.  To illustrate our specialism of “humanising hidden tech” I posted a video we made for Skype Translator which highlights how this tech product helps female entrepreneurs in Nicaragua communicate with the US-based charitable organisation “Pro Mujer”.

Innovative tech work for Google & BBC

I few years ago, I produced a Virtual Reality series for Google Daydream – The Female Planet – an immersive insight into five women doing extraordinary jobs around the world including Boeing Engineer Tiera Fletcher who is currently working on the Artemis Moon mission with NASA, US Olympic Fencer Ibtihaj Muhammed and Hollywood actress Gina Rodriguez. The series was watched by over 4.2 million people and toured several film festivals. Tiera’s film was selected in Forbes Magazine’s 2018 Top 6 VR experiences. Around this time I was also asked to produce the BBC’s first VR talkshow, became an associate of BAFTA VR advisory committee and was a juror on the BAFTA Digital Creativity Award. I have consulted for Sony Music on content strategy and worked with tech brands such as Skype and Microsoft. 

Working for B2B & B2C Brands

My company Third Channel works with both B2B and B2C clients. Recently we completed a brand evolution project for B2B payments company Paysafe. Our focus was to perform an audience analysis and then make content that got into the heads of the specific customers that need to buy payments integration for their own websites and products. Paysafe was thrilled with the results and we found the whole project fascinating.

“Payments technology is about making the complex simple. We worked with Third Channel to tell our story clearly and to help position us as a technology leader in a competitive market. This has helped us bring to life our brand and our products for our wide range of stakeholders.”
Alex Gowar – VP Global Marketing, Paysafe Group

We work with all kinds of companies, if anyone jumps to mind that might need our help with strategy, branding and video – especially with a focus on humanising technology please do let us know. 

Women in Leadership – The wilm&a community

The wilm&a community believes in paying it forward and using our expertise to mentor, coach, speak at events and so on. With my extensive experience in the film and advertising industry as well as being a panelist and speaker at events such as Google’s Women who VRock in LA (pictured), YMS LDN, Glug London and judging at BAFTA and 1.4 Awards, I would be very open to discussing how I can pay it forward to other women in business.