At the request of Alessandro del Piero himself, Third Channel were engaged to conceive and produce a social campaign to announce the launch of his new LA-based football team, LA10, and their sponsorship deal with Skrill.

Read more about this campaign.

Cast: Alessandro del Piero, LA10
Director: Marcus McSweeney
Producer: Dorothea Gibbs, Bracha Jade
DP: Mikul Eriksson
Steadicam Operator: Parker Brooks